Don’t just click Boost on Facebook! Learn how to boost a facebook post the right way so you don’t waste money for quality engagement and reach!
How To Boost A Facebook Post The Right Way
If you’re a blogger, chances are, you have a Facebook fan page. And, if you have a Facebook fan page, you have likely seen your reach and engagement go down over the last two years, making way for a pay-to-play platform.
When you post to Facebook, there is a blue box on the bottom right hand side of the update that says “Boost.” It’s pretty tempting to click it. Simply click, choose your audience, and set a budget for how much you want to pay for one, seven, or 14 days. Easy, right? Yes, too easy. And possibly, even wrong.
To learn how to boost a Facebook post the right way, you’ll want to follow these very important tips to keep your advertising dollars from going down the drain. The most important thing you need to do is select a “targeted” audience. Your “niche” — the people you really want to read and click on your post. The people that matter to your bottom line.
And here’s how you do just that:
First step is deciding what Facebook post to boost. The best thing you can do is click on your Insights > Most Recent Posts to see what your fans already like. For this example, I am using my personal blog’s page for Thrifty DIY Diva.
Just a few days ago, my post for the Cheesy Bacon and Hashbrown Casserole went semi-viral. I had decided that since Christmas was shortly approaching, I would share that recipe to inspire fans to make it for Christmas morning. They seemed to like that idea. It reached 216.4K fans and encouraged 11.3K clicks! I decided that was a good one to boost! Note that I had already boosted before I came up with the blog idea 😉
Once you’ve chosen what post to boost, you’ll want to click on Create Ads > Boost your posts
Then select the post you want boosted.
For my boost, I decided that most of my fans (over 5K) had already seen this recipe, so I decided to exclude those who liked my page already. No need to annoy them for some clicks (or possible unfollowing), right? 😉
I set a daily budget of $25 and the ads to run continuously. And then the really important part: I made sure to optimize for engagement. I set it for manual and also the recommended $0.02 per engagement. You can, of course, set it higher, but that’s up to your budget.
I also like to target people who are fans of other popular pages in my niche and those who like other pages. For example, Rachael Ray.
What’s awesome about this method of boosting is that you’ll only be charged per engagement, rather than impression! That means that the people who really want to see your stuff will most like engage, and you’re not just wasting money and “hoping” that people will see your post based on impressions. That’s 110% better in my book, because I prefer “quality over quantity” any day.
You’ll also see that I chose accelerated because I want my boost shown quickly. But you can choose standard – totally up to you on that one.
And then … submit! It will take about 15 minutes or so for your ad to be approved. Just make sure that you don’t have more than 20% of text on the photo using the Facebook Text Overlay Tool and you’ll be good to go!
What do you think about my tips for how to boost a Facebook post the right way? If you’ve tried it, I’d love to hear! Leave me a comment and share your story.