Learn how to still be successful with the new Pinterest algorithm change, get more repins, and engaged, quality followers! With the recent Pinterest algorithm change, pins are not getting repinned like they once were. This is especially true for group boards. But, if you heed my tips, your success rate will be much greater!
New Pinterest Algorithm: How To Get More Repins
These are some of the things I’ve learned along the way on how to be successful at Pinterest, despite algorithm changes. I’ve been on Pinterest since October 2011, and it’s still my #1 traffic referral (about 50-60%) according to Google Analytics.
I formerly used BoardBooster.com to act as my “virtual assistant” in repinning mine and others pins, and I even used Pin Doctor to delete underperforming/duplicate pins as well as the Group Board manager, which tells me who is constantly repinning duplicate content, so that I can remove it so it doesn’t make the board appear “spammy.” However, with the recent (and ongoing) Pinterest changes, I thought I’d go back to manual pinning, which I follow the 80/20 rule (share 80% other’s and 20% mine) – until things settle down, just to play it safe. Unlike Tailwind.com, Board Booster is not an official API partner, and that’s kind of turned me off with all the crazy changes. Now, I understand not everyone has time for manually pinning, so if you are looking for some help, be sure to sign up for a FREE month of Tailwind here so you can try it out. I highly recommend them (they even analyze your pins like crazy – what’s being repinned, what’s gone viral, and more)! Please note: Even though Tailwind is an API partner, it’s still best to pin live! I’ve found that a mix of scheduled pins and live pinning work extremely well!
Quick Pinterest Algorithm Change Strategy Tips
Successful Pin Tips:
* High-quality photos – not stretched or grainy
* Have good lighting (natural, or a Lowel photography light kit)
* Large, Vertical images (small, horizontal images tend to get lost in between all the tall, vertical ones – especially on smartphones)
* A clear visual to what the item is – so it helps to create a text overlay describing the pin
It’s Not A Good Idea To Pin:
* The same photo over and over and over (Pinterest and other users *might* see them as spammy)
* Small, grainy, dark, over-exposed or horizontal images (again, they tend to get overlooked)
* Images taken under your kitchen or dining room light
* Affiliate links or items you are selling – Pinterest will change the links and could be marked as spam.
It is possible to see people repinning your pins like this! It’s such an awesome feeling, too, when you login to see who’s pinning your content, and it keeps going and going!
1) To get more reach on Pinterest, head to your analytics (for bloggers with a business account). Then, find the pins with the most repins and keep repinning and sharing those! Trust me – this works extremely well! Just don’t repin the same pin in close succession – spread it over over the course of several weeks (or monthly, depending on the group board rules). If you are live pinning, I like to wait at least a month to repin to the same board, so long as it’s not time-sensitive. Keep a detailed spreadsheet (a simple Google Sheet will do) to keep track of dates when you pinned.
2) Delete underperforming pins (this popular idea comes from Sarah Titus). This is great if your boards are small, but very time consuming if you have thousands of pins! By doing this, you are showing Pinterest and fellow pinners that your stuff is GOOD – – the more pins a pin has, the better it does. It makes your boards look better, too. It’s a bit like psychology – people like to be a part of things that are popular, and if a pin has a high number of repins, most likely, it will continue to get a high number of repins, because everyone is pinning it (and, honestly, because Pinterest keeps showing it!) 😉 Note: This is not to say delete every pin with 0 repins. Leave one image up from your blogs. SEO the title and/or description in Pinterest and eventually, you will start seeing repins on it (some people even see high repins old a pin from a year ago!). Repin it to different group boards or personal boards every few weeks (daily if you absolutely must), just not every 10 minutes in one day 😉
3) Only join group boards that are active and actually have engagement. If you are on a board and you see that pins aren’t getting pinned there at all, it’s probably not worth your time! And, if you manage a group board, go through and remove inactive pinners and underperforming pins. That’s what I do over on my board and it seems to be working pretty well! I don’t like “spammers” that are only trying to promote their blogs, and I don’t like seeing the same pin over and over and over. And don’t forget to repin others pins on that group board, too! Try to repin 2 or 3 pins for every 1 you pin. This is truly a win-win! No one likes to see others constantly self-promoting!
4) With the Pinterest changes, you’ve probably noticed an increase in followers! That’s because on mobile devices, when something is repinned, there is a box that pops up at the bottom encouraging users to follow you! How cool is that? PLUS, the more you pin engaging and popular content, people will start to notice and want to follow along, as well! You must be consistent in your pinning strategy for this to work, however. It appears that only some users have this option on their mobile devices, not all, and Pinterest isn’t sure if they are going to continue to show it or not at this time.
5) Remember why you joined Pinterest to begin with – because of all the awesome ideas, delicious recipes, neat tips…You repinned them, you tried them for yourself. I think it’s time we go back to that. Don’t be afraid to be “you” in your strategy. If you see a pin that you love, then PIN it! Don’t try to strategize it too much. In fact, I have been hearing this a lot lately – manually repinning others content is alive and strong – in fact, something I pinned just two weeks from my feed *gasp* has almost 10,000 repins! And it wasn’t even the viral version of the pin! Basically, don’t forget to be real.
BONUS: Don’t just take it from me. You may have read Sarah’s tips about deleting pins, but there is also a whole slew of awesome Pinterest tips from other fabulous bloggers, too! Candis Lynn just posted “11 Bloggers Reveal Their Pinterest Traffic Secrets” on the Huffington Post – which I was honored to be included on!
So, what do you think of the Pinterest algorithm change? Have you noticed a decrease or increase in pins?
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